I recently committed to writing and declaring that I am a writer on Medium. It was scary at first, but now it feels right, and I am glad I did it.
The platform enables me to surround myself with other writers, both accomplished a new, sharing stories and practicing the craft of the written word.
A month in, I have published a handful of articles, and I am finding that I am constantly thinking of new ideas and stories to share. Being on Medium motivates me to keep writing. I love it.
The practice allows me to build the muscle and discipline to get better at the craft. To find my voice, telling compelling stories which are short, concise and to the point.
Now that my writing practice is set into motion, it's time to reassess the reason for writing to grow my online business.
What's the strategy?
Why am I writing again?
What's the long-game plan?
The marketer and business strategist in me starts thinking about sustaining traffic and building a solid authority and asset on the web.
Aside from being an excellent platform for writers, Medium also provides some discoverability for interested readers to your articles, hoping that they follow you to read more.
That's fantastic. As you publish more, you ideally gain more followers and more significant influence.
But to what end?
The way I see it, the readers are Medium users and not yours. They are likely on the platform looking to read exciting stories or aspiring writers like me who can get better at writing.
In both cases, the likelihood of them reading your article is excellent but will move on to the next one immediately after.
Finding your community and voice on the platform will be difficult. That's where experienced Medium writers and markets will encourage you to share on your social media when you have a new article, and that's where I draw the line.
I don't want to put extra effort into driving my community to the medium platform. When driving traffic, I want to ensure that I am doing it for the long game, for the sought-out organic and SEO traffic to my own assets, and not Medium (despite having a custom domain).
On that end, I see Medium as a complementary network as any experienced marketer will tell you that the platform can change at any time, so be sure to create your own email list, digital asset, and community.