I recently launched my first live online workshop called Podcasting: Strategy, Innovation and Trends in 2022.
I have hosted several 100 in-person TechStars Startup Weekend, marketing workshops and keynotes.
This workshop was my first official one under my name and brand. Not only that, it was my first live, online workshop as I published a recorded e-course on SkillShare titled “Scaling your Podcasting Production.”
My goal for this article is to share my insights. Sharing allows me to articulate what I’ve learned and what I would do next time.
I know what you are thinking:
Edwin, not another podcasting workshop? Why now?
My why is that I recently launched The 100X Club, a community of multipassionates who are looking to 100X their life.
The launch was a success and milestone for me as I could attract and onboard founding investors and members.
(Remind me, but I plan to write about my strategy of finding founding investors and members for a business initiative as I learned a lot from that.)
Launching the club was a humbling experience that provided the evidence I needed to move forward.
Accountability is the key benefit of being in a club of like-minded people. The club creates the space where you can openly connect and share what you are focused on growing.
Another key benefit is the 100-day epics and challenges. Speaking with the founding members, I listen to how I can personally help them grow in their business.
One of the members mentioned that they were interested in launching a podcast in 2022. Given my experience in hosting and producing podcasts, I thought it would be good to bring them in.
The club is almost two months old, and I was finding that the founding members are not engaged. A key indicator in a community is engagement.
As the founder of the club, I take full responsibility for this.
Rather than beating myself up, I had to acknowledge that my attention went to Café 100X, the virtual coworking community that I also launched. It was growing much quicker than I had expected, all good problems.
One way to inject new energy into the club was to attract new members. And with the Café’s steady growth and key members in place, I set my sights on a membership drive for the club.
My original growth strategy around membership drives was to centralize around a specific topic and deliver a workshop.
Finding the Topic
Given my experience of being a podcast host and producer of the award-winning The Business Leadership Podcast.
Producing over 250 episodes, successfully scaling the production team, and going on a podcast tour as a guest, I had plenty to share.
Not to mention that I am an early adapter on innovations that provides me with insight on the trends and how to change.
Launching a podcast workshop was the obvious choice here. I had resistance for years about doing a podcasting workshop. I would always think to myself, why would I teach when I am still in the game?